ePub Everything You Should Know about Public Relations ePub

by Anthony Davis

Public relations is invasive, pervasive and seemingly everywhere. The news media is preoccupied with it: never-ending reports of "PR exercises", "PR jobs", and "PR spin" use the term as shorthand for implied deceit, corruption or specious pleading. PR professionals, though, see this as no more than the lazy journalist's punch line. So what is PR and what is its practical use in a noisy world of hype and mistrust?;The guide features over 500 questions, with answers that should put everyone in the know. Peeling away the layers of confusion, exaggeration and misrepresentation, the author provides an understanding of PR and its capabilities. The book answers questions such as: "A lot of PR is just about wining and dining, isn't it?", "Don't journalists fix the news anyway?" and "Do publicity stunts have any value?", amongst others.

eBook tags: everything, you, should, know, about, public, relations, epub, download, epub, anthony davis

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File info

Book Title
Book Author
PublisherKogan Page
Release date 02.11.2003
Pages count280
eBook formatPaperback, (torrent)En
File size5.6 Mb
Book rating3.58 (12 votes)
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