ePub Public Relations ePub

by David W. Guth

In a time when society is holding individuals and organizations to high standards of conduct, "Public Relations: A Values-Driven Approach" teaches students how to build ethical, productive relationships with strategic constituencies. Public relations careers; history of public relations; communication theory and public opinion; ethics and law; research and evaluation; public relations planning; public relations tactics; writing and presentation skills; communication technology; crisis communication; public relations and marketing; and cross-cultural communication. Introductory public relations

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File info

Book Title
Book Author
PublisherAllyn & Bacon
Release date 01.06.2002
Pages count624
eBook formatPaperback, (torrent)En
File size2.1 Mb
Book rating4 (1 votes)
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