ePub How the Cadillac Got Its Fins ePub

by Jack Mingo

I bought How the Cadillac Got Its Fins: And Other True Tales from the Annals of Business and Marketing a few years ago while perusing the Pop Culture section of a bookstore & decided to pick it up for a re-read.

Jack Mingo tells the stories of "eccentrics, weirdos, kooks and wackos" whose products or advertising schemes have become household names in the US. Jobs & Wozniak's Apple Computer saga start the book; other tales include Harley Earl & his radical re-design of the GM product line (the source of the title); the history of (& enmity between) Coca-Cola and Pepsi-Cola; Elsie, the Borden Cow & Chiquita Banana as good-will mascots; and the creator of the Sugar Daddy also being father of the John Birch Society.

Each chapter is only a few pages long; which means the full story is condensed down into its highlights. Mingo has no endnotes or bibliography section (not even an index - just a table of contents with cutely-named chapters). He presents both the Chevrolet Nova = "no va" and Coca-Cola in Chinese = "bite the wax tadpole" urban legends as truth, which for me, throws his research into question.

Recommended for intro-level reading about the history behind selected businesses & advertising campaigns; but delve deeper if you're interested in any particular story.

eBook tags: how, the, cadillac, got, its, fins, epub, download, epub, jack mingo

Download How the Cadillac Got Its Fins (ePub)

ePub How the Cadillac Got Its Fins
DownloadePub (6Mb)

File info

ISBN
Book Title
Book Author
PublisherHarperBusiness
Release date 01.06.1995
eBook formatPaperback, (torrent)En
File size6 Mb
Book rating3.57 (21 votes)
 rate rate rate rate rate