ePub How the Cadillac Got Its Fins ePub

by Jack Mingo

I bought How the Cadillac Got Its Fins: And Other True Tales from the Annals of Business and Marketing a few years ago while perusing the Pop Culture section of a bookstore & decided to pick it up for a re-read.

Jack Mingo tells the stories of "eccentrics, weirdos, kooks and wackos" whose products or advertising schemes have become household names in the US. Jobs & Wozniak's Apple Computer saga start the book; other tales include Harley Earl & his radical re-design of the GM product line (the source of the title); the history of (& enmity between) Coca-Cola and Pepsi-Cola; Elsie, the Borden Cow & Chiquita Banana as good-will mascots; and the creator of the Sugar Daddy also being father of the John Birch Society.

Each chapter is only a few pages long; which means the full story is condensed down into its highlights. Mingo has no endnotes or bibliography section (not even an index - just a table of contents with cutely-named chapters). He presents both the Chevrolet Nova = "no va" and Coca-Cola in Chinese = "bite the wax tadpole" urban legends as truth, which for me, throws his research into question.

Recommended for intro-level reading about the history behind selected businesses & advertising campaigns; but delve deeper if you're interested in any particular story.

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File info

Book Title
Book Author
Release date 01.06.1995
eBook formatPaperback, (torrent)En
File size6 Mb
Book rating3.57 (21 votes)
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