ePub Public Relations ePub

by David W. Guth

For today's busy student, we've created a new line of highly portable books at affordable prices. Each title in the Books a la Carte Plus program features the exact same content from our traditional textbook in a convenient notebook-ready, loose-leaf version - allowing students to take only what they need to class. As an added bonus, each Books a la Carte Plus edition is accompanied by an access code to all of the resources found in one of our best-selling multimedia products. Best of all? Our Books a la Carte Plus titles cost less than a used textbook! In a time when society is holding individuals and organizations to high standards of conduct, "Public Relations: A Values-Driven Approach" teaches students how to build ethical, productive relationships with strategic constituencies. Public relations careers; history of public relations; communication theory and public opinion; ethics and law; research and evaluation; public relations planning; public relations tactics; writing and presentation skills; communication technology; crisis communication; public relations and marketing; and cross-cultural communication. Introductory public relations.

eBook tags: public, relations, epub, download, epub, david w. guth

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ePub Public Relations
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File info

ISBN
Book Title
Book Author
PublisherPearson
Release date 02.12.2008
eBook formatLoose-Leaf, (torrent)En
File size6.1 Mb
Book rating0 (0 votes)
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