ePub Principles of Marketing ePub

by Philip Kotler

Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. With its interactive design and in-depth, real-world examples and cases, the South Asian edition of Principles of Marketing helps students learn how to create customer value, target the correct market, and build customer relationships.

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ePub Principles of Marketing
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ISBN
Book Title
Book Author
PublisherPearson Education
Pages count620
eBook formatPaperback, (torrent)En
File size1 Mb
Book rating4.17 (35 votes)
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